Supporting our client’s expansion goals with effortless website localization
Introduction
Enabling seamless European market entry through expert localization
Softworks are leaders in workforce management solutions. They are based in Ireland’s dynamic
“Silicon Valley” with offices in the UK, US, and Canada and have built a reputation over three decades
as a major industry player.
When Softworks decided to expand into the German and Italian markets, they required for a partner with a similar reputation and complementary values to help them engage seamlessly and effectively with this exciting new customer base. That partner was us.
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The challenge
Meeting global standards while meeting local user expectations
Softworks understands that entering new markets requires more than straight translation. It means establishing credibility and delivering a consistent, culturally relevant experience from day one.
“We needed to free up sales staff in Germany and Italy, so they could focus on higher-value sales activities.”
Softworks goal was to create standalone German and Italian websites that mirrored the design, functionality, and user journey of the original English version, while reflecting the unique context of the respective locations. The challenge lay in crafting a seamless digital journey that felt native to each audience, building trust, encouraging engagement, and driving conversions from the outset.
Our approach
Streamlined processes with expert execution for a flawless market launch
We managed the entire localization process from start to finish, this enabled Softworks to focus and work on additional business priorities. The technical expertise of Altuent ensured seamless integration and timely delivery, while our flexible resources scaled to meet the project’s needs, saving costs without compromising on quality.
Our tried-and-tested approach:
- Planning: We began with a clear project plan, ensuring all resources were in place for on-time delivery, while overseeing the translator selection process.
- Content creation and translation: We developed a glossary and implemented an international SEO strategy based on best practices. The content was then translated, ensuring cultural relevance and brand consistency throughout.
- Quality assurance: We conducted in-context reviews to maintain the highest quality standards.
- Go-live: We managed the go-live phase, staying on-hand to provide ongoing support as needed.
This comprehensive approach enabled Softworks to launch brand-new websites on time, successfully reaching new customer bases as per their business goals.
“They immediately understood our requirements and tailored the project to suit.”
The results
Turning localized content into successful conversions
Thanks to the seamless localization of their websites, Softworks has seen impressive and quantifiable results in both the Italian and German markets.
The new Italian website now generates 95% of all market leads, while the German website accounts for 50% of leads in its region. This significant increase in leads reflects the effectiveness of our translation strategy, which not only boosted customer engagement but also aligned Softworks’ digital presence with the needs of their target audiences.
“Altuent had excellent processes and procedures in place and worked with our team on the ground in Germany and Italy as well as the marketing team here in Ireland. They worked to our timelines and delivered the project on time and to our specifications.
We are delighted to see traffic and leads coming in from our two new markets. We are looking forward to working on further projects with Altuent and I would have no hesitation recommending them to other companies looking for help with website localization.”
Looking to create high-quality, culturally relevant content that resonates with your target audience?
Find out how we can support you translate and localize your internal and external content.