Presented by Altuent’s Content Solutions Strategist, Rahel Bailie (Content Seriously on behalf of Bluestream), 9:45 AM PT / 5:45 PM Irish Time
Everyone wants their organisation’s content to show up at the top of the Search Results Page. Now, with LLMs bypassing websites altogether to serve up summaries aggregated from multiple sources, results rankings have been turned on their head.
The theme of this year’s ConVEx IDEAS Online Conference, Answer Engine Optimization (AEO) & Search Engine Optimization (SEO), speaks to the outcome, but what about the work behind the scenes?
When you think of structured content, do you think of adding metadata at the authoring end, or do you think of the metadata needed at the publication end?
What if I told you that both ends are important, serve different purposes, and that the findability at the search end can be greatly improved by what you embed during the authoring phase?
That’s what I’ll be covering at ConVEx IDEAS with my presentation, “Romancing the Algorithms: AI Findability using Search Optimization Techniques”.
Key Takeaways
- A look at the differences between SEO, GEO, and SEO, what they optimize for, how they overlap, and how businesses can prioritise them
- Why content discoverability relies heavily on what you embed during the creation phase
- Addressing the structural and metadata gap between content authoring and delivery/search
About Rahel Bailie
Content Solutions Strategist, Altuent
Rahel Anne Bailie is Content Solutions Director at Altuent. Her passion has spanned over two decades helping companies resolve their content problems and improve their operations. She is well-known in the content industry, with books, awards, and post-grad teaching to her name.